While viewers who are not hearing impaired and viewers who have the liberty to watch your videos with sound may not prefer subtitles, including hardcoded subtitles is a great way to engage more people, no matter how you share your videos. As we mentioned above, you may not always have the option to let your viewers turn subtitles on or off. Consider all of the people who want to watch and understand your videos, but who may not be able to listen to them. With hardcoded subtitles, you can control when the subtitles appear and how long they stay on the screen – thereby improving your audience’s overall experience with your video.īetter accessibility on all platforms. Auto-generated subtitles tend to lag video content, which can be especially frustrating for viewers who have a hearing impairment or who simply don’t have the option to watch with audio. Improved syncing between your video and your subtitles. Let’s talk about a few of the big reasons to hardcode your subtitles. So, if you have softcoded subtitles on an Instagram or TikTok video, your viewers may not be able to see them. While this might seem like the preferred option, consider that not all formats will give the user the option to turn subtitles on. Softcoded subtitles, on the other hand, can be turned on or off by the viewer. Hardcoding subtitles or captions into a video or movie means that the subtitles are permanently embedded in the video and cannot be turned on or off. Before we discuss how to hardcode subtitles, let’s talk about what hardcoded subtitles are and why you might want to take this step for some or all of your videos.
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